Whose words go on screen?
Chosen
The client's notes, word for word
Instead of
Our own rewording of his points
WhyOur first rewrite dropped claims he wanted kept. The film now carries his lines, with one dash changed to a comma.
Case study · TV gaming platform for operators and telcos
Gameflix.TV
B2B launch teaser for MIPCOM
- Client
- Gameflix.TV
- Format
- 16:9
- Length
- 0:38
- Language
- English
01 / The brief
What they needed.
Gameflix.TV needed a sales film its agent could show to TV operators and telcos at MIPCOM. The job was urgent and creative direction was open. After a first one-minute cut, the client asked for something faster, more rhythmic and more graphic, then sent his own five-beat brief and a page of notes aimed at operators.
Every craft, one crew.
DirectionCastingFilm shootMotion graphicsTitlesVoiceMusicLogo identEdit
Press play.
04 / The shots
8 frames. One world.
01 / 08
05 / How it was made
From the first line to the last frame.
- 01Brief and questionsWe read the brief, the client's script and his site, and sent back the open points: length, gameplay footage, platform logos, figures and voice.
- 02First cut, same dayA one-minute film built from the client's own gameplay and site screens, with voice and music, delivered the day the brief arrived.
- 03Client notesThe client said the start was good and asked for more pace and graphics. We put written questions to him before changing direction.
- 04The 30 second teaserA new teaser shot to the client's five-beat brief: one family, a phone turned into a controller, the TV catalog, the end logo.
- 05Titles for operatorsOn-screen lines rewritten for an operator audience, then set word for word from the client's own notes.
- 06Voice and musicVoice-over and a music bed fitted to the cuts, with several reads tried before the female voice-over cut.
06 / The screenplay
It started on the page.
ZERO HARDWARE SUBSIDIES. Turn any subscriber's smartphone into a low-latency controller.
CASUAL, FAMILY & MOTION GAMING. 4 dynamic controller modes via smartphone web/app, no pairing headaches.
D-Pad / Analog sticks / Air mouse / AI body tracking
SEAMLESS CATALOG INTEGRATION. 1-click deep linking into your launcher.
BOOST ARPU & HOUSEHOLD ENGAGEMENT. Higher stickiness, lower churn for your entertainment tier.
Every shot was a fork.
How to show the set-top box?
Chosen
A motion graphics beat: slim box, TV OS names as text, 60 FPS on any STB
Instead of
The filmed box shot
WhyThe filmed box read like a known games console, so those seconds were replaced with graphics.
Who speaks the lines?
Chosen
A female voice-over
Instead of
Male announcer reads from earlier cuts
WhyMale reads were tried first; the female cut is the version picked to represent the film.
The colour of the film.
#0E0D1C
#1E2433
#3F2A51
#7B7C91
#B9CCD9
#452A74
#1E7D91
TypeArchivo, Inter
What they received.
One 38 second teaser, 1080p, 16:9
Logo ident end card with call to action
English